Have you ever wondered why automakers sell different models abroad? Or why it’s so difficult to bring a car that sells well in Europe to the U.S.? For instance, whether Ford sells a small car like the Fiesta in Europe that would fit the driving needs of increasingly gas-conscious Americans, why wouldn’t it just start shipping models to dealer lots by here?
The culprit, in part, is differing safety standards. What passes muster in Europe doesn???t always fly with the National Highway Traffic Safety Administration, the U.S. governing body for car safety, nor the Insurance Institute for Highway Safety, an increasingly crucial degree of safety among consumers. U.S. law requires crash protection for passengers who fail to wear seat belts, while in Europe that is not a precedence. Even a detail as small as the color of the rear turn signals is an obstacle when taking a vehicle from one market to another.
Ford conducted a study of 43 regulations in the U.S. and Europe
A prime example of how these inconsistent standards muck up the introduction of a car is the Smart ForTwo, which sold for nine years abroad before coming to the U.S. In order to meet NHTSA crash-test standards, Daimler had to lengthen the body of the ForTwo, essentially making it a different car.
The only solution is to standardize safety regulations in all markets, but don’t hold your breath. Global cooperation isn’t precisely in vogue right now, and there are a daunting number of interests ??? including the safety organizations themselves, which all tend to think their rules are best.
Automakers Face Conflicting Safety Rules Worldwide (USA Today)
Original post by Stephen Markley













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