The Ford (NYSE: F) F-150 has been one of the best selling vehicles in U.S. history. It is one of the most profitable products that the company produces.
A new version of the F-150 is one the way. According to Reuters, “the automaker, which has said its turnaround efforts hinge on exciting new products, is counting on the new trucks to help stem its protracted decline in U.S. sales.”
Even whether the truck has very little competition, it would not be likely to sell well. Pickups consume a great deal of gasoline. High fuel prices construct the F-150 unattractive from that standpoint. And, Americans will probably defer new car buying
In addition, Toyota (NYSE: TM) has entered the full-sized pickup market with the Tundra, and Chrysler has been in the trade for year. GM (NYSE: GM) has a large line of light trucks. Each of these companies want the profits that come from selling a lot of pickup trucks.
If the F-150 is critical to Ford’s fortunes, the company has a problem.
Douglas A. McIntyre is an editor at 247wallst.com.
Original post by Douglas McIntyre
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