Nov

Ford offering Mercury Mariner Hybrid with livery package

Posted by admin Published in CrossOvers, Mercury, Hybrids

Over the past two years, the Ford Escape Hybrid has demonstrated its robustness as a taxi in New York City and other major metropolitan areas. Meanwhile, hybrids like the Toyota Prius have become increasingly popular among limousine services catering to companies that want to demonstrate their green credentials. Now Ford wants a piece of that action too, and it’s using the Escape Hybrid’s stablemate, the Mercury Mariner Hybrid, to get it. Ford is now offering a hybrid livery package on the Mariner Hybrid that it hopes will make the green conscious CUV more appealing to care-for-hire services. Curiously, however, the press release after the jump makes no mention of what differentiates a Mariner Hybrid with the hybrid livery package from the standard vehicle. The only difference between the

two appears to be the buyer.

It definitely seems like Ford is trying to get taxi services to replace their Crown Vics with the Escape Hybrid and limo/car-for-hire services to replace their Lincoln Town Cars with the slightly more luxurious Mercury Mariner Hybrid. More power to ‘em we suppose, but in both cases the person being chauffeured is giving up a lot of legroom. Nevertheless, the Mariner should be a popular choice in the car-for-hire business thanks to its larger passenger and cargo volume compared to the Toyota Prius.

[Source: Ford]

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