Sep

Frankfurt 2007: Land Rover goes all mini

Posted by admin Published in Auto Shows, Land Rover

We feel really not good for Land Rover. Cross overs are taking by. Green cars are getting all the attention. Laws in Europe and America pushing for higher CAFE and lower CO2 emissions. What’s a SUV make going to do? assemble a mini! Land Rover is releasing a sub-compact, which looks like the Range Rover sport but is just a little bigger than a BMW Mini. The picture above is from a 32 second preview video at the Frankfurt Motor Show.

Geoff Polites, chief executive of Jaguar-Land Rover, says he does not even “know what gas-guzzling means.” Geoff thinks humans need to be increasingly inclusive in their criticism of SUVs. “I don’t see society attacking coal burning potential stations with enthusiasm they attack cars” says Geoff.

Geoff thinks the “baby Land Rover” shows the Land Rover sort can be different things and citizens should not “stereotype” Land Rover.

“Land Rover can be lots of things. You should never stereotype Land Rover, Range Rover or us. There are lots of opportunities available to do other things with those products” says Geoff. Hmmm, Land Rover… sub-compact? It’s possible I guess. What do you think? Would you buy a sub-compact made by one of the top SUV makes? How about a sub-compact Hummer? FYI, get anything smaller than a sub-compact and you have a city car.

[Source: icBirmingham]

Original post by Lascelles Linton