5

Feb

GM’s Super Bowl ad: Utterly pointless?

Posted by admin  Published in GM

General Motors‘ (NYSE: GM) GMC had an ad on final night’s Super Bowl for the first moment in years. It cost something in the neighborhood of $5 million to broadcast, and whether you’re a GM stockholder, you might want to ask: why did GM waste so much money?

The ad (you can see it below) is a spare, black and white cartoon of a human figure rolling a large boulder up a hill. The figure works immensely tough, pushing the rock

for by 45 seconds — an eternity in Super Bowl ad instance. Finally, he gets the rock to the peak of the mountain. Fade to a white GMC Yukon hybrid, which, according to the ad, gets 50% better mileage than a regular Yukon.

Continue reading GM’s Super Bowl ad: Utterly pointless?

Original post by Michael Rainey

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