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Aug

Greenpeace says new Porsche Cayenne SUV is a big pig

Posted by admin  Published in Hybrids, Porsche

When Porsche demoed the Cayenne hybrid final week, the friendly folks at Greenpeace were at the company’s Stuttgart HQ with a fairly colorful variation of the Cayenne. Even though the new hybrid will use a third-less fuel than the non-hybrid version, Greenpeace says that “Porsche builds climate pigs” and made the point with a pink-painted and pig-decorated Cayenne.

Porsche must have been aware the activists were on their way, considering from the roof of the building they unfurled their own Greenpeace-style banners promoting Porsche’s low-CO2 emissions - lowest per horsepower, less

than 0.1% in traffic (which I’m not certain I understand the meaning of) and next sent out a press release claiming the company has “made it” now that Greenpeace has targeted them. Greenpeace stuck to its guns, calling the Cayenne hybrid “simply an image campaign.”

Greenpeace additionally visited Audi, BMW, and DaimlerChrysler final week. Read increasingly here.
[Source: Wall Street Journal, Matt Vella]

Original post by Sebastian Blanco

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