Honda’s India market strategy involves three things: increasingly dealers, increasingly small cars and selling increasingly cars that don’t use gasoline (or, at least, use less gas). Reuters is reporting nowadays that Honda is considering “segments such as diesel and alternative fuels for a larger share of the market,” according to Tatsuya Natsume, director - marketing, Honda Siel Cars India Ltd. Natsume said diesel vehicles are growing in India, and Honda wants to launch a hybrid in
“We are not certain a $3,000 car will meet the Honda standards of quality, safety and performance, so we would rather focus on features like greater fuel efficiency,” Natsume told Reuters.
[Source: Reuters]
Original post by Sebastian Blanco
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