Jul

Honda says high CR-V sales prove UK buyers care to drive green

Posted by admin Published in MPG, Honda

Honda says that SUV buyers in Britain are making “greener” choices with their new vehicle purchases. Honda’s case in point: sales of the CR-V, which is selling “better than ever, as they offer a cleaner, smaller alternative to the traditional 4×4 stereotype” according to a press release out nowadays. You want numbers? Honda says that while overall the 4×4 sector dropped by four percent in the first half of 2007, CR-V sales went the other way and increased 28 percent (11,665 cars by the end of June 2007 vs. 9,086 during the same period in 2006).

Honda is attributing the upped sales numbers to their “Not all 4×4s are the same” advertising campaign.

that advertising series makes the point that the CR-V is cleaner and smaller than a lot of other SUVs. The campaign was started in response to anti-4×4 activists who did actions like this one.

Vicky Mason, Honda UK’s customer dialogue manager, said that customer response to that campaign “has been incredible. increasingly folks have reacted to that campaign than any other - even increasingly than competitions to win a car! Our customers were pleased to see us getting involved with the debate.”

[Source: Honda]

Original post by Sebastian Blanco