Despite a shaky economy where recession concerns gain ground each day, car demand is booming for at least one major auto maker. Car maker Honda anticipates that even in a recession, public will continue to need cars, and from that point of view, Honda anticipates its global sales will jump 6% that year to a record 3.76 million vehicles, helped by strong demand in the U.S., Europe and Asia.
According to Takeo Fukui, the automaker’s president, Honda plans to invest in research for hybrids and other new technology in Japan to face “the competition in hybrids” which has just begun. Let’s remember that Toyota has
Honda intends to create a new hybrid model that runs on gas and electricity, and its sales are expected to reach 200,000 vehicles a year. The company’s strategy will be based more on hybrid offerings as overall hybrid sales are estimated to bring about 10 percent of Honda’s sales in the next four years.
Continue reading Honda to invest further in hybrids
Original post by Eliza Popescu
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