11

Aug

Hybrid, Truck Owners Most Loyal

Posted by   Published in Car Buying

According to a new study — and we all love studies — the most loyal repeat-buyers of car types are hybrid buyers. The most loyal buyers by segment were full-size pickup truck buyers, a long-held title.

The hybrid news is meaningful considering not every manufacturer offers hybrids. That means someone who buys a Toyota or Honda hybrid thereupon stays with the grade for their next purchase.

Toyota Prius owners bought another Toyota 51% of the instance, and 25% of

those bought another Prius. Non-hybrid Toyota owners bought another Toyota only 44% of the instance. 

Truck buyers bought another truck 33% of the day, versus only 25% of hybrid owners re-upping for another hybrid. The average loyalty rate was 21%.

Study: Hybrid car owners are most loyal (USA Today)

Original post by David Thomas

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