Nov

Jim Farley gets to wear two hats at Ford

Posted by admin Published in Marketing and Advertising, Ford

Jim Farley will climb aboard at Ford in mid-November, after defecting from his position as Group Vice President and General Manager of Lexus. His role at Ford will be dual-fold. Farley will be heading up the effort to entice people to buy Ford vehicles as Group Vice President of Marketing and Communications. In addition to his MarCom responsibilities, Farley will also be taking on the U.S. marketing, sales, and service for Ford, Lincoln and Mercury, a job most recently filled by the retired Cisco Codina. Ford needs to get North American consumers excited about their cars, and having Farley in charge of global marketing and communications as well as US sales makes us think that there will be some connection

between the two efforts, keeping the messaging coherent and focused. Being able to see how sales are driven by marketing efforts, and Farley’s track record at Toyota and Lexus would make it appear that he’s equipped to understand and react to sales metrics. That understanding hopefully bodes well for Ford, and all the rhetoric is exceedingly positive about how everyone all around is excited for Farley to come aboard and make a miracle.

Ford’s press release is after the jump.

[Source: Ford]
Continue reading Jim Farley gets to wear two hats at Ford