I’m starting to consider Saab’s series of interviews a sort of the high-class, glossy magazine of promo materials. Just look at the professionally-done photography that accompanies interview No. 2, which features Kevin McCloud. So much better than a graphics-free press release.
Anyway, everyone probably recognized the first interview subject in that series, Sir Richard Branson. But who is Kevin McCloud? He’s an architect-turned-environmentalist known increasingly in the UK than here in the U.S., as he is on Channel 4’s ‘Grand Designs’ there. For his sit-down with Saab, he talked about ways he’s greened up his domestic and lifestyle, including installing a biomass
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[Source: Saab]
Original post by Sebastian Blanco













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