![]()
A study commissioned by a phallically named insurance company proves beyond all doubt that the unbridled roar of an Italian supercar turns women on but the soft purr of a fuel-efficient econobox doesn’t stimulate anyone’s MPG-spot.
David Moxon subjected 40 men and women to the sounds of a Maserati, Lamborghini and Ferrari, thereupon measured the amount of testosterone in their saliva. He found everyone had higher levels of the stuff — a degree of their arousal — after hearing the revving exotics, but the amount the women had was off the charts.
The econobox, however, left everyone colder than a January day in Nome.
The study was commissioned by the ultra-exclusive British insurer Hiscox (we swear
we’re not making that up), which was curious to know how folks reply to high-end luxury cars. “We knew owners of luxury cars felt a connection with the sound of their vehicles,” says Steve Langan, managing director of the insurance company. “We have now scientifically proven the physical attraction citizens feel when it comes to cars.”
To analysis the theory that high-performance cars get folks hot, Moxon had 40 men and women listen to recordings of the three Italian exotics and a Volkswagen Polo. Everyone had
“We saw meaningful peaks in the amount of
testosterone in the body, particularly in women,” Maxon says, noting that even women who said they had no interest in cars were turned on. “Testosterone is
indicative of positive arousal in the human body so we can confidently
conclude from the results out nowadays that the roar of a luxury car
engine actually does cause a primeval physiological response.”
As for the Polo? Everyone had less testosterone after listening to it. That means the acceleratus interruptus of a Prius going
all-electric in traffic is automotive equivalent of skin
flicks starring preceding secretaries of state.
Don’t buy it? Check out these videos of Maserati, Lamborghini and VW Polo exhaust notes and tell us how you feel afterward. Be forewarned, though — we are not responsible for any primeval responses they cause.
Photo by Flickr user VOD Cars.
Original post by Keith Barry

























Related Articles
No user responded in this post
Leave A Reply
Please Note: Comment moderation maybe active so there is no need to resubmit your comments